Every business owner needs at least some sort of guidance. Whether in the start-up phase creating a business plan or optimizing operations to improve an already successful company, leaders finding the most success are those who are always willing to learn more. Entrepreneurs and executives often attempt to pinpoint specific characteristics of high achievers. Terms such as “effort” and “determination” …
It’s Time To Double Down On Your Brand
The Jon Dwoskin Experience. Business Coach/Executive Advisor, Author and Speaker. I get clients unstuck and accelerate their growth. We’ve all heard the concept that “less is more.” I often agree that a smaller quantity may be the highest quality. But when it comes to branding, my mantra is “more is more” — as long as that means solid content that brings …
What is an elevator pitch?
Sales work often starts from the first impression. In most encounters, you only have 30 seconds to show, a few minutes to impress, and a day to respond. My advice is to prepare an impressive elevator pitch. An elevator pitch is the most minimalist interpretation of the products or services that a company or individual offers. The term “elevator pitch” …
Adapting to the New Customer Journey
Maintaining relevance is something that businesses always grapple with, but it’s never been quite this much of a challenge. That’s because the COVID-19 pandemic is the rare type of occurrence that causes major shakeups at both ends of the market, simultaneously changing the game and the goals. Not only has coronavirus altered the way that businesses have to operate, but …