Sales work often starts from the first impression. In most encounters, you only have 30 seconds to show, a few minutes to impress, and a day to respond. My advice is to prepare an impressive elevator pitch. An elevator pitch is the most minimalist interpretation of the products or services that a company or individual offers. The term “elevator pitch” …

Maintaining relevance is something that businesses always grapple with, but it’s never been quite this much of a challenge. That’s because the COVID-19 pandemic is the rare type of occurrence that causes major shakeups at both ends of the market, simultaneously changing the game and the goals. Not only has coronavirus altered the way that businesses have to operate, but …